Australia’s luxury property landscape in 2025 presents a fascinating study of wealth creation, lifestyle preferences, and architectural innovation. From the harbourside mansions of Sydney to the coastal retreats of Queensland and the emerging premium markets of Perth, the definition of luxury real estate continues to evolve in response to changing demographics, technology, and consumer values.

In this second edition of our Luxury Report, Ray White brings together comprehensive analysis from our research team to examine not just what defines luxury today, but also who is buying it, how it’s being designed, and where the growth markets are emerging across Australia.

Our Chief Economist Nerida Conisbee provides detailed economic analysis of the architectural and landscape features that characterise Australia’s most expensive homes, while our Head of Research Vanessa Rader explores the fascinating intersection between high-end retail and premium real estate, as well as the transformative impact of wellness features on luxury property values. Our Senior Data Analyst Atom Go Tian offers valuable insights into who’s buying luxury properties, how we define luxury across different markets, and which luxury growth markets are showing the strongest momentum.

This report also examines parallel luxury markets, particularly the marine industry, which offers valuable insights into wealth distribution and consumption patterns among Australia’s affluent. These patterns often mirror or even anticipate trends we later see in premium real estate.

As Australia’s largest real estate group, with an unrivalled presence in the luxury segment across every state and territory, Ray White is uniquely positioned to provide this comprehensive analysis of the premium property market. As our group markets three times more residential property across Australia than the next largest group, and is further supported by our dedicated Marine and Commercial divisions, we offer our clients unparalleled insights into luxury real estate trends nationwide.

We trust this report will serve as a valuable resource for property owners, investors, developers, and industry professionals seeking to understand the evolving dynamics of Australia’s luxury property market in 2025.