Our second edition of the Ray White Luxury Report offers a comprehensive analysis of Australia's premium property market in 2025. Through detailed examination of high-value transactions, architectural trends, and demographic shifts, we provide insights into the evolving nature of luxury real estate across the country.

The price tag for luxury homes across Australia now starts at $2.52 million - up 72 per cent from ten years ago - but what counts as "luxury" varies significantly depending on location. Sydney remains Australia's most expensive market, where luxury begins at $4 million. Surprisingly, Gold Coast has now taken second place at $2.6 million, pushing ahead of Melbourne's $2.49 million entry point.

South East Queensland has become the clear success story in Australia's high-end property market. Gold Coast luxury home prices have more than doubled since 2015, while Sunshine Coast has grown faster than any other luxury market in the country. Brisbane has also transformed dramatically, with luxury properties jumping from under $1 million to over $2 million in the past decade. These three Queensland regions now represent the fastest-growing luxury markets in Australia.

Our analysis of the year's top 20 sales reveals today's luxury purchasers are predominantly self-made entrepreneurs from diverse sectors including e-commerce, property development, financial services, fashion, and technology. While buyers in their late 40s to 50s continue to form the core market, we're witnessing increasing participation from millennial entrepreneurs, particularly those who have built wealth through digital businesses.

Perth demonstrates exceptional momentum with all three of its luxury suburbs ranking in the top 10 nationwide for price growth, led by Nedlands- Dalkeith-Crawley at 8.8 per cent. Meanwhile, Melbourne's luxury market shows signs of cooling, with several premium suburbs experiencing price declines - a stark contrast to the heated Queensland market.

The architectural and landscape features of Australia's most expensive homes reveal sophisticated investment priorities, with wellness facilities, sustainable elements, and indoor-outdoor integration now considered essential rather than optional. Properties with comprehensive wellness features command price premiums of 10-25 per cent, reflecting a fundamental shift in what constitutes luxury in today's market.

As we navigate 2025, these evolving patterns suggest a more nuanced approach to luxury property investment, with opportunities emerging beyond traditionally dominant markets and new definitions of premium living reshaping Australia's high-end real estate landscape.