The Ray White Luxury Report 2025 represents a comprehensive analysis of Australia's luxury market, drawing on multiple data sources and analytical approaches to provide authoritative insights into this segment.

For our analysis of "What is luxury?", we partnered with research group Neoval to analyse house and unit prices at the 95th ercentile across Australian markets. We examined the price points from March 2015 and compared them with corresponding data as of March 2025 to establish 10-year growth trajectories. The 95th percentile represents the price point at which 95 per cent of properties in the market are priced lower and only five per cent are priced higher. This measurement specifically captures the premium segment of the market, effectively defining the entry point to luxury real estate in each location. By using the 95th percentile rather than average or median prices, we're able to focus precisely on the high-end market segment while filtering out the influence of ultra-premium outliers that might skew the data.

To determine who is buying Australia's most exclusive properties, we sourced data from Pricefinder (Valuer General Sales), focusing on top property transactions across Australia with contract dates between March 2024 and March 2025. After identifying the highest-value transactions, we researched the buyers using publicly available information. This included reviewing company records, media profiles, and industry publications to understand buyers' careers, wealth sources, and backgrounds.

Our architectural and landscape analysis also drew on Pricefinder (Valuer General Sales) data, focusing on top sales across Australia where contract dates fell between March 2024 and March 2025. We pulled photos of each property from realestate.com.au and carefully examined them to identify common features, designs, and materials used in the most valuable Australian properties.

For our luxury retail analysis, we worked with the IBISWorld Luxury Retailing in Australia - Market Research Report (2015- 2030), examining luxury retail market size, business count, and five-year growth rates.

The wellness real estate section drew on data from the Global Wellness Institute, including market size, growth rates, and wellness spending per capita. We analysed global and Australian-specific data on wellness expenditure, certification standards, and property price differentials to establish the concrete market impact of wellness features in residential real estate. This included examining price premiums achieved by wellness-optimised properties compared to conventional luxury homes with similar locations and specifications.

Our marine industry analysis leveraged Ray White Marine's proprietary transaction data and industry knowledge, including business count, market size, and growth in boat sizes by category. We conducted both quantitative analysis of sales volumes and qualitative assessment of buyer preferences and emerging trends.

Finally, to determine where growth is occurring in Australia's luxury markets, we again partnered with research group Neoval, analysing geometric mean house and unit prices at SA2 level. We calculated the geometric mean price for each Australian Bureau of Statistics SA2 region as of March 2024 and compared with corresponding figures from March 2025. We then ranked all luxury SA2s (those with geometric mean house prices exceeding $2.52 million) by their one-year percentage growth to identify the top 10 growth markets.

The geometric mean was selected as our primary statistical measure because it provides a more accurate representation of typical values in markets with significant price outliers. Unlike the arithmetic mean, which can be disproportionately influenced by extremely high-value transactions, the geometric mean calculates the central tendency by finding the nth root of the product of n values. This approach effectively mitigates the distorting effect of ultra-premium outlier sales while still capturing the underlying market dynamics.